medias influence on society

After todays class about how media has such a large influence on our society, I realized that what was learned is true. When Darcy did her lesson on this topic, I was starting to see how all the terms that were learned in chapter nine connect to me. One term that caught my attention the most was Louis Althusser’s concept of interpellation. He argued that one way citizens becomes a citizen is though a call-and-response communication pattern such that, when one citizen responds to another’s call, s/he becomes the desired citizen. That concept caught my attention the most because the purpose of the media is to call people attention and to have society spread the message they are attempting to send. In the activity we had in class with observing the two websites, I noticed how one website did a poor job of providing any information that would grab the attention of not my self but many people in our society. Then with the other website I felt it grabbed my attention the most due to it was the most informative. I feel this concept of interpellation is important to communication studies since in order to convince an audience you must call for there attention, the audience can be convinced and help promote the cause you are advocating.